As leaders in the cycling industry, we are responsible for making our communities and world genuinely inclusive. The Cycling Industry Pledge holds companies and organizations accountable to advance diversity, equity, and inclusion in the cycling community and includes the WTF Guiding Principles for any individual to take.


We commit to sharing our progress with WTF Bikexplorers to evaluate progress towards weaving diversity, equity, and inclusion within our company. We will track our own progress, share an annual update with WTF Bikexplorers, and hold ourselves accountable to the goals we have set via the Pledge.


We advocate supporting other companies in the bike industry in their pursuit of inclusion. We will do this by building a culture of collaboration, enhancing existing programs, and making a commitment to serve the greater cycling community.


We recognize that the commitments above won’t solve our challenges overnight, but we believe they represent incremental progress toward building a more inclusive bike industry. We hope this list of signatories will grow over time, and we invite other bike industry companies around the world to join us.


We believe the bike industry will reach its full potential when it represents everyone who rides a bike. By committing to the Cycling Industry Pledge and advocating for diversity and inclusion within our workplaces, industries, and broader business community, we create a landscape that includes and empowers everyone.

© 2020 Shadow Elite Racing

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